Home improvement retailer Lowe’s is back with a second season of its ‘Home Team’ program in partnership with the NFL. Today, the model launches a new marketing campaign to advertise its fan engagement and group service initiative. Super Bowl MVP and retired New Orleans Saints quarterback Drew Brees is the face of the project. Both Home Depot and Lowe’s will ship heavy objects from native shops, together with fence panels, masonry, landscape rock, and lumber. Smaller gadgets such aslight fixtures, electrical components, blinds, and instruments are serviced from warehouse distribution facilities and delivered by parcel post, through FedEx, USPS, or UPS. For Lowe’s and Home Depot, the return desk is the first thing that prospects see when they enter the stores.
“One that plays for home – everyone’s home,” Campbell chips in. In the spot, the players be part of neighborhood members in home restoration tasks, painting, drilling and laying new carpets. Following a peppy voiceover explaining that Lowe’s Home Team can “help you tackle any project”, viewers see a hyperlink encouraging them to ‘try out’ for the team.
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